The readings back up the idea that PR has a lot of variety. In 'Public Relations: Theory and Practice', the definition of PR is hazy with many different opinions on what it really is. It does outline the two main roles of public relations practitioners - technicians and problem solvers. The role of technician interests me more, though they hold "lower positions within organisations".
I think the key points to remember from this weeks readings are that
- PR is not about what you may first think
- Communication is an essential skill for PR practitioners.
- Public Relations has a wide range of areas to work within
1 comment:
This is my 1st ever comment. Your pg is very black!
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